I help brands find their voice and make work people care about. I’ve led teams to build creative and editorial systems that carry a clear point of view across spaces, product, partnerships and culture. Nice to meet you.
Travel for the modern explorer.
Wildsam –– Head of Brand Creative & Social Helped shape the voice, identity, and expansion of Wildsam as it grew beyond books into a broader platform for road culture and storytelling.
[Brand work coming soon.]
Good Sam — Head of Brand Creative & Social
I brought Good Sam and Wildsam together under one creative system post-acquisition and built the in-house studio to scale it. Shifted the brand from utility to identity, driving growth across reach, engagement, and revenue.
The Hudson’s Bay –– DVP Content & Creative
I built and led a 30-person studio and introduced a new creative system across the business. Shifted the brand from commerce to culture through partnerships, design and storytelling rooted in Canadian identity.
Air Canada — Chief Content & Creative Officer I led multi-disciplinary teams across Toronto and Montreal to build enRoute into a cross-platform publishing system and position AC as a cultural voice and tastemaker at 30,000 feet and beyond.
TIFF –– Creative Director, Head of the Brand Studio
Secured $2M in funding and built TIFF’s first in-house studio. Established a unified creative system and introduced new formats and partnerships.
National Geographic –– Creative Director, Digital
I led digital innovation and redefined how National Geographic expressed its editorial voice online, translating a 125-year legacy into a storytelling system framed around the field trip not the classroom.