I help brands find their voice and make things people care about. I’ve led teams to build creative and editorial systems that carry a clear point of view across product, partnerships and culture and hold as they scale. Nice to meet you.
True guide for the modern explorer.
Wilsam –– Head of Brand Creative & Social Led the evolution from independent publisher to storytelling platform. Rebuilt identity, digital, partnerships, new magazine (300k subscribers), growing reach to 2.4M while keeping the editorial point of view that made it distinct.
[Brand work coming soon.]
From roadside service to road life brand.
Good Sam — Head of Brand Creative & Social
Brought Good Sam and Wildsam together under one creative system post-acquisition and built the in-house studio to scale it. Shifted the brand from utility to identity, driving growth across reach, engagement, and revenue.
Chief Content and Creative Officer
Transformed an in-flight magazine into a media platform.
Launched “Stories That Travel,” unifying content across channels. Led multi-disciplinary teams across Toronto and Montreal to build a cross-platform publishing system and position Air Canada as a cultural voice and tastemaker at 30,000 feet and beyond.
DVP Content & Creative
Reframed a 350-year-old retailer as a cultural platform.
Built and led a 30-person studio and introduced a new creative system across the business. Shifted the brand from commerce to culture through partnerships, design and storytelling rooted in Canadian identity.
Creative Director, Head of the Brand Studio From festival to year-round film movement.
Built TIFF’s first in-house studio and secured $2M in funding. Established a unified creative system and expanded global audience by 116% through new formats and partnerships.
Creative Director, Digital Brought a legacy brand into the digital era.
Led digital innovation and redefined how National Geographic expressed its editorial voice online, translating a 125-year legacy into a storytelling system framed around the field trip not the classroom.
Creative Director Helped launch Showtime’s first streaming platform.
Led the design of Showtime Anytime, translating a cinematic brand into a digital product experience built for discovery.