Most of my career has been spent at inflection points. When streaming reshaped film. Digital reshaped travel. Ecommerce reshaped retail.

Over the past 15+ years, I’ve worked with brands navigating those shifts, building new storytelling platforms at National Geographic, reimagining Showtime for the streaming era, and turning TIFF into a year-round cultural brand. Most recently, I led the evolution of Good Sam and Wildsam, bringing two distinct voices together under one vision of road life and exploration.

Across each of these roles, the mandate was the same: build a clear point of view through strong creative direction, storytelling and brand systems.

I love the space where strategy meets story. Working with teams that move fast, think creatively, and make work that connects emotionally and commercially.

I believe brands don’t need more content, they need more meaning.

Based in Toronto. Dual citizen. Webby Judge. Former rugby player. Mom to a space-obsessed kiddo. Still believe good design can change everything.

Let’s connect! jody.sugrue@gmail.com

INDUSTRY LEADERSHIP

Board Member: Ontario Creates

Juror: Webby Awards, The Motion Awards, National Press Photographers Association

Speaker: HCA Creative Conference, d.school Stanford, Infusion Creative Conference, Online News Association

Panelist Moderator: TIFF Industry; West Conference 

AWARDS & RECOGNITION

Work recognized by: The Webbys, SPD, Communication Arts, Promax/BDA, Creative Review Annual, POY International, The FWA, NATJA, IdN Magazine, Canadian Marketing Awards, and the National Magazine Awards. Recipient of the DuPont Award.

Brand work and editorial work featured in: Fast Company, The Verge, Creative Review, Indiewire, and The Guardian.

WHAT I’M READING

Awe: The New Science of Everyday Wonder by Dacher Keltner