I’m a creative leader with a track record of building brands people want to belong to.
Over the past 15+ years, I’ve helped transform brands into communities, whether launching storytelling platforms at National Geographic, reimagining Showtime for the streaming era, or turning TIFF into a year-round cultural movement. Most recently, I led the brand evolution of Good Sam and Wildsam, uniting two distinct voices under one vision of road life and exploration.
I love the sweet spot where strategy meets story. I like building teams that move fast, think creatively, and create work that connects emotionally, culturally, and commercially. I believe brands don’t need more content; they need more meaning.
Based in Toronto. Dual citizen. Webby Judge. Former rugby player. Mom to a space-obsessed kiddo. Still believe good design can change everything.
On most days, you’ll find me capturing quiet moments on my phone and posting them here.
jody.sugrue@gmail.com
Things that are ⚡:
Leading teams with optimism and clarity
Building cultures of creativity and trust
The momentum of shaping and launching new ideas
Finding the sweet spot between strategy and story
Collecting small moments of awe (and shells, when near water)
What I Do
Build and support creative teams that love what they do
Help brands find their voice and show up in the world
Shape stories and campaigns that people want to share
Create content and platforms that grow communities
Guide brand transformations at moments of change
Spark partnerships and experiences that leave a mark
What I Don’t
Keep plants alive
Stretch before exercising
Eat enough greens
Sing in tune (but still do it)
Recognition
Creative Review Annual
Communication Arts
POY International
National Magazine Awards
The FWA
Promax/BDA
NATJA
Webbys
IdN Magazine
CMA Awards
What I’m Reading