Showtime: Streaming with swagger.
Reimagining Showtime for the streaming era: bold, cinematic, and built to stand out. It introduced Showtime to millions of new viewers, expanded its reach, and became the network’s fastest-growing digital product.
The Opportunity
Bring Showtime’s fearless storytelling into a new era—without losing what made it iconic.
Key objectives:
Launch a standalone streaming platform that matched the brand’s edge
Deliver a seamless, story-forward experience that honored Showtime’s DNA
Unify Showtime’s streaming and cable brand presence under a single, cohesive experience, keeping Showtime’s existing audience engaged while attracting new viewers.
The Approach
As Creative Director, I led the design and launch of Showtime Anytime—a platform and campaign that brought Showtime’s identity to life in a new format.
Developed a bold graphic system rooted in the brand’s signature intensity
Created a text-first campaign inspired by scripts—lean, confident, unforgettable
Designed an intuitive UX that elevated discovery without distractions
Led the "Brace Yourself" rebrand campaign, unifying cable and streaming under one idea
Collaborated across product, brand, and marketing teams to deliver a full-channel launch
This was a brand evolution, bringing Showtime’s bold storytelling to audiences anytime, anywhere.
The Impact
The launch of Showtime Anytime positioned Showtime as a serious streaming competitor, driving record audience engagement and revenue growth.
Fastest-growing digital product post-launch
Platform success helped exceed quarterly earnings forecasts
Promax/BDA Award for design and innovation
Cemented Showtime’s relevance with a new audience—on their own terms
It became the brand’s fastest-growing platform and a creative turning point.
